Hey, what do you want?
Yeah, you’re excused, tell me what do you want?
What do you have for me to buy?
I’ve nothing affordable for you to buy.
You sure you know that I don’t buy cheap things.
Dude. Come on!
Well, you started it bud. Isn’t?
it was the starting of an endless game started just in a bar, crowded, with stereos not yet set on fire to burn, a group of 4 were found on the corner, seems to be friends, and of-course, there was Jeniffer, the tall sharp and luscious beauty seated amidst them, with her eyes and mind wandering elsewhere in some distant land, though she was with her friends in close proximity, she could be easily spotted else, her friends assumed that she was enjoying their company and lame jokes, yet she was distant, only a cold reader could speak of such minimalistic details that otherwise would go missing, her eyes were sad, her soul, tired, her body a little tensed, he could see all that, yet, a little distance at this moment would not only give her time and space to heal her misery stroke ride she has just got into, so with all that, he stood in a distance to catch the glimpse of her beauty, sad and sexy, stunning both ways.
Couple of days later, resuming her presence at the same place and different hour, she could now be approached for a striking deal, an architect, should be, with her finger playing around her ear and her eyes observing the details of cafe, definitely spoke about her definition of craftsmanship and bespoke details of that cafe.
As she was allowing her wandering eyes to lure into the depths of details present in that place, her eyes fell into the devil, that which hasn’t moved since his eyes spot her, she felt shocked at the moment of gaze passing like thunder into her soul, she felt the glimpse in her soul, a dream, a mystique and the Light passing through her darkness, dissolving into one.
He moved his whisky glasses closer to his lips without moving his fixed eye he dunked deep into her eyes made of divine lie about beauty, that fades away, but is wholly present right at that moment, in-front of him to cherish and own it.
As Mr. B moved closer to pursue his desire, hunt his prey and JoJo, the handsome young man, suppose a rich dad’s only son, a sound protector of girls, poked his nose into this business.
Ah, what now? an usual rich kid protecting young ladies event now?
Dude, we are architects and we came here for careful inspection of this place and to study the material offered here, please don’t play tricks and spoil our mood.
Oh wow, Architects, then we definitely have a business going on in here, in some distant 2-4 years or just in case if you’re smart enough to move up the corporate ladder, it’d be just a moment away in closing a big deal- still not taking away his eyes from Jeniffer and moving very often and rarely to JoJo, paying a very little attention to his existence and giving his enough to deal with it.
How damn you know her name that was Jeniffer without talking to her, you might wonder, oh well I did too, as a reader your nose would definitely try to poke into such sequence to be smart and witty, but listen, Jeniffer is a just a name, looking at the small cross dollar, thin chain on her neck, proves she’s christian also her friends occasionally calling jen jen, to bring her attention back into their world from wandering into some distant space proved she’s Jennifer and they called her Jen as pet-name, oh it’s easy to spot that someone’s distracted when their head is present here and mind wanders elsewhere, that you gotta call their name twice to revert them back from the reverie, no more questions.
What do you mean? Mr..
Let’s assume, you have a bright future laying around the corner by your father’s big fortune or you get placed in some nice construction business, you definitely need to understand the type of clients. Isn’t?
Well, our designs are so precise and sharp that they come searching for us.
Kid, you definitely have a bad understanding about the reality of business and humanity.
As if you know everything, get the hell out of here man, we got things to do.
Wow, kid, mind your tongue while talking business.
Or else, what would you do.
Else, I might have to lead this beautiful girls here under better arms and teach them how bad boys deal with such situations, calm.
Hey JoJo, calm down, let’s listen what business prospect he’s upto- Jennifer interrupted the conversation- girls were shocked that first time in a while, Jennifer had actually given her ears to someone.
Intrigued- everyone agreed to go with the plan.
Well, what’s a customer, a human, a human with feelings, a human who knows the taste of ginger-lemon, feels the colours inside his brain, tears into ocean when saddened and jumps into the sky while something exciting or interesting happens and with bright enlarged pupils, absorbing as much as lights and details necessary while they’re seriously interested in what has met their existence-some interesting-intriguing soul stirring prospects-just like now.
True you’re right, tell us more, bency moved an inch closer than before- careful not to take up Mr. B’s space. Just yet!
JoJo on the other hand is losing his game and grip already.
How is it going to be useful to us anyway? JoJo made a comeback.
Well, for starters where did you purchase your shirt from?
It’s a brand new Calvin Klein worth just Rs.7999 bucks, smiled at his rich taste.
Pretty good-and for that watch how much did you pay JoJo?
It’s gifted by my parents for my birthday-I assume it should be around 2 lakhs or something.
And these shoes?
It’s Nike. Come on! Am tired of it already.
You should learn to be patient first JoJo, am about to impart a life changing lesson to you here, now. Keep your mind open to receive it, else you’re not going to lose some precious bucks also you’re gonna build silly buildings of future.
JoJo, having convinced even he has something to learn from this Mr.B
Ok tell us.
Good boy, you bought an almost 8k worth shirt not because you were rich, not actually because the colour, the fabric, the details inspired you, but the feeling it conveys, the emotion it stirred inside you and others while they saw you wearing a Calvin Klein, worth Rs.7999- that gives you a confidence, a sense of achievement, a different feeling from others- that should never over power your brilliance of looking down on someone else who’s wearing garments for lesser amount, the outfit you wear are manufactured by labours you consider poor, they sow seeds, harvest, nurture and grow cotton, silk etc., and they condition it, make it perfect for stitching and all together comes into a single piece called a shirt, there’s a huge process involved behind a single shirt, now if you look at in this perspective – you’re giving money to the labour, the people, their families- but the brand is not always about charity- it’s also about how much profit you make out of it, so you definitely incorporate your luxury intelligence into the products, you make unique products, which conveys the rich feeling, so it’s the feeling that you sell, not the product itself.
I completely agree with you, how can we incorporate the same in our business, in our line of education.
It’s simple, first talk to people, be open minded in understanding what they really need, in the end, it’s what the customer is willing to pay- not what you’re selling, initially you have to understand the people, know their systems, beliefs, their approach to life, their economic status, their value for other lives, et cetera et cetera, then with the pinch of your charm, details and devotion you can deliver them an unique product that will tailor fit their needs, be it a heritage design, a luxury specification, a simplistic modular approach- you can modify based on your customer’s demands.
I understand that to be able to convey a meaning, a specific service one must be able to listen to the customer, learn from him and deliver a product that will suit his needs and demand, not force some idea or product we have with us.
You’re partially right, say for instance, you have a product, a product that will be useful to you. For instance, take a leather bag, which is not only appealing to the eye, but it’s also good enough to carry your goods, dresses and cosmetics, I assume you don’t have to use them to look beautiful Jennifer, though, it’s a product everyone needs even if not everyone needs, people like you will need it, then you have to find the people like you and deliver them your products. Either way, to be good at selling your idea, you should be good with people. Understood JoJo?
Yes Mr. B, the little kid regained his senses and was completely stunned by this man’s approach towards life, all his anger and frustration faded away, he definitely had to give in to this wisdom of years in few moments.
Oh come on, JoJo, enjoy your drink, it’s nothing, we are all born human, we make mistakes, that’s alright.
What, are you a mind reader?
No, sincerely am not. I just speak what I feel and I try to be honest and true to my feelings.
Anyways, it was nice hanging out with you guys, just in case if we have any business prospects in future regarding setting up a brand, a new business venture or to find a tailored fit style for your needs here’s my visiting card, Mr. B extended one card towards the centre of the table.
The Smart ones know how to seize the opportunity-when it’s presented to them.
Weaker ones, wait, doubt, procrastinate and overthink , which one are you?
Jennifer, without second thought, extended her arms and pulled the card closer and read, Mr. B, 944****449.
But there’s 4 numbers missing.
The birthday and the day that doesn’t exist on a calendar, use your brain to reach the Stars.